Small Business Marketing And Advertising Ideas To Increase Your Small Business Sales Everything you do in your business is advertising. Advertising isn’t just the ads you place in the newspaper. Here are a few tips that have proven to increase profits in local businesses.
Your business can’t look empty. If your parking lot is empty, it looks like nobody is buying from you. Do you like to go to restaurants with an empty parking lot? Most don’t At least park your car in front of your business. If you have a large parking lot, and other stores close to you, offer to let the employees of the other stores park in front of your store.
Lighting in your retail store or small business. Natural full spectrum lighting makes the colors in your business stand out. Your displays will stand out better. It’s also easier on the eyes.
Have music in your store. Make it loud enough to hear, but not loud enough to interfere with any conversations. Popular music is good, easy listening is good. A store or other business without music sounds dead ands static. Very unappealing.
Have an air purifier running. Stale smells are a big turnoff. Make sure you trash cans are empty of anything that could smell. There is no need to spend big money here. A small air cleaner in your display area will do.
If you own a retail store. Please don’t smoke in the store. Please don’t chew tobacco. I know it is your store. But smoking is irritating to the nostrils of about 80% of the population. Watching you spit your tobacco in a cup is about as appealing as…well, spitting in a cup. If you want to completely turn off over half of your customers, smoking or chewing tobacco at your business should do the trick.
A retail store or other small business is no place for your beloved shedding pet. Cats and dogs have an odor, no matter how much you love them. Some people are afraid of dogs. If you have a pet at your place of business, you are losing sales, I promise.
Your local small business is no place to show your political loyalties. If you have signs up that are political (either Democrat or Republican), you will turn off half the people who come in your store. Unless you sell political hats and jewelry, keep it to yourself. Even political bumper stickers will cost you sales.
An OPEN sign is needed for most businesses. A lighted OPEN sign looks like you are ready for business. If you don’t have a lighted sign, some people will just assume you are closed.
Keep your business tidy and clean. If people track mud into your business, vacuum it up after it dries. If a customer makes a mess, and the next customer sees it, they will assume you made that mess, and just don’t care.
If you let customers use your bathrooms, make sure they are clean, and have plenty of soap and toilet paper. Use an air freshener after each use. If you never let customers use your facilities, still spay an air freshener after each use.
If you have displays in your small business that people walking by can see, make sure they are lighted at night. It helps security, and after you are closed, customers will still look in your windows. Make sure what they see is appealing.
In making decisions, you have to think twice before getting into anything. Same principle applies when Choose Best laptops. If you do not have enough information before purchasing one, then decides to buy one, your just wasting your money. What you need first is to canvass for information on how to choose a laptop. This step will guide you in having the desired machine that will fit to your need. Most people do not know what they should do first before buying. Here are some tips in purchasing the best laptop:
- Choose a laptop that is not too heavy and easy to carry. The fact that we purchase a portable computer so that we can bring it anywhere possible will contradict this idea if we buy a heavy one that is not “so portable”.
- Make sure that keyboards provide comfort when using it. Getting a laptop with good keyboard touch and responsiveness makes it easy when typing.
- You have to check if the track pad or pointing device is working properly. Sometimes it stays on monitor even you keep moving the track pad. This means that it’s not working properly. You can have it test then.
- When using your laptop, it may produce uncomfortable heat which may be an indication of possible problem.
- Choose a laptop that has at least two USB port and one firewire connection. These are necessary when connecting iPods, digital cameras, and phones.
- LCD or Liquid Crystal Display screen for a laptop should be from 13 to 21 inches.
- Check for wireless connection, for you to have an easy access with the Internet.
- Consider its RAM size, hard disk size, and its processor. You can simply go to specifications of the laptop you want to purchase.
- DVD burner helps you in making back up for your files. This must also be available in your laptop.
- For the battery, you have to ensure that it has a lithium ion battery because they have more battery life and are easily rechargeable.
- Have an antitheft device. This ensures that your laptop is protected from being stolen.
These tips will help you how to choose a laptop if purchasing one cross to your mind. Even if you are not familiar with the laptop specifications, having these “list to consider” will assure you that you will be spending your money for good reasons. Indeed, you can maximize your budget if you have you these criteria when choosing what laptop to buy. Having no guidelines for any laptop to purchase will just put you unsatisfied for the item. These tips will help you to examine the item thoroughly.
In having a good start for the business comes the good profit afterwards. This idea simply tells that you always need to have a good start. But, the question is, how to make a good start then? When buying a laptop, same question as how to choose a laptop may be encountered, and if you want a good benefits from the item you have chosen, you need to have ” a good start”.
There are various Free Classified Ads Sites out there and many of them are worth the putting the effort. Classified ads are perhaps the most popular form of small-business advertising available today. Take advantage of the hundreds of free on-line classifieds to sell your used car. Many of these sites will allow you to place an ad for free for up-to 30 days. Some sites will even let you upload a picture as well.
There is a big difference between getting traffic and making a sale. This article does not discuss the art of making the hard sale but does discuss how to get a potential qualified customer to your site the good old fashion way. The reasons are many, ranging from cost, to simplicity, to effectiveness when seen by the right kind of audience. What you choose to advertise is up to you, but one fact remains: if your ad is going to get big results in a small space, every word has to count.
The effort consists of manually submitting your site information to the hundreds of free directories and free classified sites, plus joining and using traffic exchange sites. It may seem daunting at first but believe me it will pay off over time. I have promoted my site around these three concepts and I can tell you they work.
In conclusion, to receive quality targeted free traffic all you have to do is submit your site to as many quality directories and classified sites, plus spend some time surfing for credits and recruiting affiliate for your traffic exchange programs. Overall, make sure your ads will get noticed, convey the facts, and tell people what your product or service will do for them.
It’s true that find Perfect Job Opportunities, the internet has opened new doors for finding jobs and careers, including full time and part time positions. Job search is incredibly easy compared to how it used to be, but that doesn’t mean securing a job is easier, as the competition has also increased. I can still remember when the only 3 methods for finding job opportunities were through publications, bricks and mortar agencies, and word by mouth. However, the later is still by far the best way to secure a position as it has the least competition, which is always a good thing.
The internet has really simplified our world these days and what used to take us countless hours, days, or even weeks to do, can now be achieved faster than a speeding bullet. This includes all kinds of stuff from shopping, researching, banking, bookings, and of course, jobs. With the tap of a few keys, it’s now possible to do a quick or detailed search on a website for all manner of work, in all kinds of places whether that be local, regional, national, or overseas.
But new research is coming out to suggest that job websites are becoming the victim of their own success. It use to be the case that an applicant would simply post his or her resume to a popular job website such as HotJobs.com then sit back and wait for the phone to ring. Well, if that’s how it used to be, it’s no longer the case. The main reason is because you are just one of tens or even hundreds of thousands of other hopefuls posting their resume to the same place. What employer would want to wade through so much material as they attempted to create a shortlist of potentials? The answer is practically none. So, there’s a good chance your carefully drafted resume and cover letter(s) could get lost in cyberspace forever.
The suggestion, therefore, is to seek out smaller less hi-profile job websites that specialize in the type of work you may be interested in. Or even advertise yourself as someone who is looking for work in many of the online free classified ads. One friend of mine who is a qualified teacher of the English language advertised her services on a Real Estate website. As a result she gets on average 3 enquiries a day from local expats and at the time of writing has more work than she can cope with as a freelance tutor.
Another downside to chasing positions advertised on job websites is that as many as 75% have been recorded as generic postings from employment agencies. What this means is that they are not actual job openings but tasters as to what could be available. This forces the job seeker to contact the agency who may then encourage them to register with them. This is in the agencies best interest as they obviously take commissions from finding suitable employees for employers. The latest stats I’ve been able to retrieve showed that only 7-8% of job hunters actually found gainful employment directly through job websites.
So, although the internet really is a useful tool for finding employment, the secret is to think out of the box. Use it to locate companies. This way you can do a little research on them prior to submitting your application directly from their websites. Get networking and join a jobs forum where you will get up to the minute postings on real positions as they arrive. Get to know people whether it’s in the virtual world or the real, but preferably both. That old adage, it’s not what you know, it’s who you know, is as strong today as it’s always been.
Remember to track your submission. Keep a spreadsheet of where you have applied to and the date. Opportunity will only knock if it knows who you are and where you are. Once you develop your own step by step procedure for finding and applying for jobs on the internet, simply rinse and repeat your methods and you’ll have them queuing up to offer you employment in no time at all.
The Key to Increasing Your Business Revenue Quickly
Do you wish to double your business profits — or at least more business revenue? You can make that happen. Read on to discover one of the most powerful things you can do to grow your business in a hurry.
So what is this miracle cure for the business revenue doldrums you may be suffering? It’s getting more leads. Really.
Essentially, all things being equal, if you increase the number of leads that come your way, you’re going to increase your business, just as long as you convert those leads at the same rate as you have converted your previous ones.
Of course there are a few thing you need to watch out for as you make those leads appear:
1) Determine how many leads you get now
In order for doing any kind of effective marketing campaign, you need to know how you can measure success. So if you want to double your leads, you need to know how many you’re getting now.
2) Make sure those leads are targeted
If you just go for the numbers and get leads from just anywhere, they may not do you any good. There might be places where you can literally buy leads or website visitors, but most of those leads, if they are even for real, are not going to be your ideal prospects.
3) Analyze your marketing activities — and the results
So how DO you get targeted leads? By increasing your marketing activities, those that have worked in the past.
So take a close look at what has worked for you in the past, i.e., how your clients and customers have found you, and do more of those activities. Your customers were at one time targeted leads and prospects, so you want to find more just like them.
4) Find out where they hang out
Next, in order to be able to approach those targeted prospects, find out where they hang out. You may remember what kinds of advertising you did that worked, or what kind of networking you did that resulted in actual clients. If so, go ahead and do more of that. Chances are very good that it will work again.
5) Attract more leads online
Going online with your lead gathering activities is a very powerful extension of what you’re already doing. You figure out where your prospects might hang out and meet them there.
Another highly effective way to attract potential clients and customers online is to create the kind of content they would be interested in. At the bottom of the content, you then invite them to your website – and your store if you have one.
Make them an enticing enough offer, and chances are they’ll take you up on it and also sign up for your newsletter.
And with that, you’ll be able to follow up, build a relationship with them, and turn them into clients. And if you do that with enough leads, you can easily double your business and increase your business revenue.
ClassifiedsAd.lk is the best advertising partner to increase your business Profits in Sri Lanka.
Once inventors have a product ready to sell, they need to decide how to market the product. They might choose to sell the product themselves, which generates the most profit per sale, but the main drawback is that sales might get off to a slow start or never get started at all. Another option is Finding the Right Marketing Partners-another company already selling into the target market-which has the potential for very fast sales growth, but the main drawback is they will need to give 20 to 25% of their sales volume to the marketing partner to cover sales and marketing costs.
At first glance the 20 to 25% seems high, but in reality most consumer products companies spend approximately 20% to cover sales and marketing costs. Selling through a marketing partner may not be viable if you have small margins, but it is often the best course for fast sales growth for inventors with high margin products, where the product’s wholesale sales price is at least twice the product’s manufacturing costs. This article covers how to find a strong marketing partner to sell your product.
There are several principles to follow when selecting a partner. The partner needs to be selling to the right market and they also need to be able to generate significant revenue per year with your concept. The partner should also have a strong reputation and have had strong sales growth. But the critical point is to work with companies where the inventor can find someone inside the company who is willing to push management to carry your product. Ideally this person is a regional manager or marketing person with enough clout to move the project forward.
The marketing partner can be chosen from a wide range of businesses: a manufacturing company that makes other products it sells, a distributor who sells to the same target market, a manufacturer’s representative firm that plays an important role in a particular market, a large end user of an industrial product, or even a major retailer looking to sign a private label agreement for its stores.
Potential Marketing Partners
Typically when people think of a marketing partner, they are thinking of bigger companies that have large marketing and sales staff. Those companies can be good partners, but they are also partners that can take a long time to sell. What you need from a marketing partner is a commitment to take the product for a period of time, which means a marketing partner is a very broad term for inventors. For example, a retailer is a partner if it agrees to buy a fixed number of units for three years in return for an additional ten percent discount and an exclusive sales agreement.
Companies with Branded Offerings
Products and services are branded when they are sold under a name the company promotes. The Geek Squad sells branded computer repair services and the Crank Brothers sell branded bike repair products to bike shops. Companies with branded products typically sell through established distribution channels, compete with many other companies, and have a somewhat steady stream of business. These companies will be interested in marketing inventor products when those deals improve their competitive situation.
Distributors often look for exclusive deals on “hot” products or services that have strong customer demand since it boosts all of their products’ sales.
They already buy lots of private label products, which are typically nonexclusive agreements for a product with the retailers name on it. A private label agreement is one option to an inventor when the retailer makes a three or four year commitment.
Companies that Market Others’ Products
Many markets have one or two companies that market products from overseas manufacturers or small companies. They also make strong marketing partners.
Finding Potential Partners
Finding partners starts with the target customer. Anyone who is active with your target customer is a potential partner. Make a list of all the companies and organizations that interact with your targeted customers. The best way to find these companies is by using directories that are posted on web sites for trade magazines and associations and from exhibitors lists from industry trade shows.
Trade magazines typically have directories where you can often get a list of manufacturers, manufactures’ representatives and distributors. As an example, I learned rock salt lamps are popular in Pakistan, both for their soft ambient mood lighting and because the rock salt lamp releases ions when the light is on that have some medicinal value. To look into potential partners I did an internet search for lighting retailer trade magazines and at the top of the list was the site for Home Lighting and Accessories, the trade magazine for lighting retailers. The site contained a directory for manufacturers, manufacturing representatives, and some distributors. I also subscribed to the magazine (most trade magazines are available at no charge) so I could keep up with the industry. You can also find trade magazines in Gale’s Source of Publications and Broadcast Media, which is available in larger libraries.
Associations can also be located using the internet in exactly the same way as trade magazines. For the associations related to lighting I found several sources but the best one was the National Home Furnishings Association. The association’s directory for products contained a list of many manufacturers and distributors and a list of auxiliary members had the names of manufacturers’ representatives. Gale’s Book of Associations, also available at libraries, contains the most comprehensive list of associations that I’ve run across.
Trade shows are another good source for finding potential partners because most key market suppliers will exhibit at a trade show. Most shows have directories that list all the exhibitors, what their products are and contact information for each company. Your best bet is to just call the trade show sales office and ask for a copy of last year’s show directory.
When Marketers are Receptive to a Deal
Marketing partners take on product from an inventor when it helps enhance their overall market presence. Inventors should research the target marketer to understand what sales approach will work best. I’ve listed a variety of reasons that might make the marketing partner be receptive to your offer.
New Market Trends
Downloading music for fees, cell phone conference calls among teenagers, backyard water ponds, and hybrid golf clubs are all new trends where some companies are winners and others losers. For inventors, especially ones that are users of the product, these trends open up opportunities because companies participating in the market don’t know for sure what the fast changing market wants, and may use an inventor’s product to better explore the market. Scrapbooking is a good example: that market went from low to no sales to five billion dollars in sales in a just a few years. Many of the new products in that market came from inventors or others who were diehard scrap bookers-they knew what the market wanted because they were one of those target customers.
Product Line Gaps
Marketers can’t afford a hole in their product line because companies avoid having multiple sources of supply, which is expensive and complicated. Having an incomplete product line causes companies to dump one marketer in favor of another marketer with a complete line to keep hassles and expenses down. Limited supply sources is even more important to service providers, since both companies and consumers tend to prefer just one supplier. A potential marketer will be receptive from a proposal from an inventor who fills in a product line. Filling a product gaps causes the marketer to get all of his products or services into more outlets, thereby increasing sales across the board.
Distributors and retailers might sell a product at a 30 to 40% margin. If the distributor commits to a three year deal for an exclusive selling arrangement he might receive an additional five to seven percent margin, either as a discount or as a share of the profits. That’s a good deal for distributor.
Certain functions are critical for a marketer to continue, such as newsletters, service support, or sponsorships of events, to keep connected to their customers. But often those activities barely break even in profitability for their companies, and the marketer is looking for ways to create new revenue streams to help cover all of their fixed marketing costs. Small companies, who have trouble creating enough revenue to afford an effective marketing program, might add an inventor’s product to build up their revenue stream to help offset these fixed marketing costs.
Change in Top Personnel
New management is always looking to make an impact on their employees and the market. They will go out of their way to look at new ideas and concepts from inventor/entrepreneurs in the hope that they might have an idea that will sell. This situation is especially advantageous for inventors because they can often get right to the top management people in the company.
Unable to Fund Their Own Introduction
Sometimes the best marketers to approach are mid to small size companies that lack the resources to introduce a product on its own. Look for companies in the market that feature mostly accessories or peripheral equipment or services for companies and can’t afford a major introduction. With the work you’ve done developing your idea, and the other resources you bring with you, you and the marketer can succeed together.
Choosing the Best Marketing Partner
- Determine your investment required to manufacturer the product.
- Determine if the marketer is capable of delivering annual sales levels 15 to 20 times your investment, otherwise you won’t be able to recoup your money.
- The project should represent a 10 to 25% increase in sales to the marketer. If the project is less than 10% it will be hard to generate excitement in the marketer as the project just won’t have enough impact. A 10 to 25% increase will make a significant difference to both the company sales totals and bottom line.
- Potential targets have several of the characteristics that make marketers receptive to a deal.
Types of Deals for Marketers
Inventors’ deals with manufacturers can be set up in a number of ways. I’ve listed an array of deal structures you can suggest to marketers to find the one that suits them best.
Firm Purchase Commitment
The simplest inventor deal is a two to three year purchase commitment that’s large enough to help the inventor sell all the products it can afford to make. Retailers are a good example of a company that will do this, as well as distributors or integrators, who buy your product and then include it in as a component of their own product. An exhaust system manufacturer, for example, is an integrator who might buy large volumes of an innovative component from an inventor that it will incorporate into its final product.
Firm Purchase Agreements in Return for Considerations
The agreement might call for exclusive rights nationally or in a territory for either a short time or it could be for the duration of the agreement. Rather than a total exclusive agreement, the consideration might be that certain features or applications are exclusive to the marketing partner. For example a chain of skateboard shops might have exclusive rights to a new style of polyurethane wheels on a skateboard, but not exclusive rights to the entire skateboard line. Agreements also can be entered with price concessions in additional other considerations. In return for a firm long term agreement you might have to give up both, and might also need to offer protected pricing, which you can only raise under certain restricted circumstances.
Private Label Agreements
A private label agreement is really no different than the first two options, except that rather than branding your product or service with your name, it is instead branded with the marketer’s company name. For example you might sell your skateboard wheels with the name of the distributor or retailer on the box. This is the deal that most often works if you are selling to a marketing company that sells products from overseas and other small manufacturers.
The deals you might suggest here can typically be handled by a purchase order or straight buy and sell agreement.
Article Source: http://EzineArticles.com/8068718
- Your Full Name
- Your Address
- Your Phone Number
- Your Business Address
- Your Business Website
- Your Business Email
- A Password
The list may even go on to ask you to include an excerpt of your classifieds ad or even require more then one picture or a certain amount of tags. It is most important to first read over guidelines on any post on free classifieds ad sites to get familiar with what is allowed and what will get your ad rejected.
Extra Helpful Features
Be sure to search around for some of the best offers in posting your free ads as some do offer some pretty helpful low cost or free options. There are some real estate ads that allow a user to create a direct Google map to the homes for sale. There are also Wanted ads that can help a job seeker post in one city or all cities around the nation.
The most important thing is to take advantage of every little piece of SEO that you are allowed in your ad. Do not forget to utilize any added pictures by renaming them to match the tags or keywords and even product descriptions in your free ads posting. This will ensure you get the most coverage for each ad as well as pushing the limits to the acceptable edge of keyword density and SEO.
ClassifiedsAd.lk is the best website to post your all classifieds advertisement online in Sri Lanka, and your can post your ads free with this website also you can post your jobs with this website. posting your ads in ClassifiedsAd.lk is simple and easy task, just click the button post-your-ad and start to post your ads with angadi.com and start to find your market place in Sri Lanka
Practical information on Sri Lanka beaches Sri Lanka is the country of external compactness and inner infinity. Local coast has its own peculiar features. What are they?
Sri Lanka is the country of external compactness and inner infinity. For instance, its beaches seem to be endless, but it takes only three hours to get to Sri Lanka’s central part with its reserves inhabited by elephants and buffalos, and unique historic buildings on stuffy narrow streets. The western and the eastern coast are separated with 225 km only.
However, there is another thing why Sri Lanka’s beaches are not as endless as they seem. It is here that the proverb Look before your leap is best proved. Bathing in an unexplored place might be dangerous because of strong currents, some kinds of fish and sea inhabitants. But don’t be afraid many resort beaches have long been testified by tourists, and if you choose a good one, you will be surrounded with all kinds of amenities from bathing to sailing, diving and sunbathing. But don’t expect that you will be allowed to bathe all the time.
Special boards and red flags warn you when ocean is not suitable for swimming. Western waves are too strong whereas the eastern coast might meet you with dead calm. Sometimes you might spend hours walking along the coast and waiting for good weather to come or the ocean to calm down. Mind that if you find lots of coral pieces on the coast, better not thrust your nose into water, irrespective of whether the weather is good or not. Because if you do, you are likely to get hurt.
At the same time corals are often mentioned when we read about best places for diving. For instance, you cam often hear the word Hikkaduwa (the western coast) when one talks about local hotels, bars, and of course diving centers. This place is very popular with experienced divers and newbies alike. There are lots of instructors found here, so you wont have problems with studying.
But diving opportunities are no less good demonstrating the illusory infinity of Sri Lanka. It is not always that the ocean with its unique flora and fauna is available to divers. Powerful undercurrents make diving impossible as the visibility is getting worse. The best time to come here for diving is January and February.
By the way, you can also fish here. Fishing on Sri Lanka is one of the most popular kinds of entertainment. You can catch Spanish mackerel, or even shark though small and harmless. The best place to fish is the southern part of the island. But if you are a sleepyhead, this kind of entertainment is not for you: boats depart early in the morning.
The main resort area is the island’s western coast. Many travelers say the southern coast is all covered with stones and algae. Eastern beaches are not well-explored and travelers know little about them. Most hotels are located in the west, partly because the country’s capital, Colombo with its international airport, is also in the west (in the south-west, to be more exact). But those fond of windsurfing usually head for the eastern coast.
All in all, Sri Lanka is an all-the-year-round resort with an average temperature of 30° !. But experts claim that the best time to go to the south-western beaches is November-April, and the eastern beaches April September.
Today, like some years ago, almost all the islands resorts are opened for tourists. Tsunami consequences were not that disastrous for local buildings, and many local hotels are fully restored. Moreover, thanks to help that Sri Lanka received from other countries, its hotels have been fully renovated and now look even better than they used to be. Tsunami alarm system has also been installed.